Now that the holiday season is here, families from across the country are gathering to celebrate. While this is an ideal time to catch up with loved ones and simply enjoy the company of your nearest and dearest, one financial planner argues that it also presents a unique opportunity to iron out future plans for eldercare.
“I believe that once your children are adults and financially independent and before parents begin to see any diminishing capacity, families should have this conversation. The conversation can even be with the parents or children’s financial planner who could help facilitate,” financial expert Matt Logan explained in an interview with the CBS affiliate WFMY.
Citing the 2012 Fidelity Intra-Family Generational Finance Study, the source notes that the vast majority of the adult population – 94 percent – believes that matters such as estate planning, wills and senior care should be discussed openly. Doing so can ensure that families make informed decisions that benefit all parties, rather than taking on these tough choices in response to a traumatic event.
So what can Senior Providers take away from these findings? Simply that decisions about eldercare are often a joint effort, which is why it is so important to target your messaging and services to adult children and potential care recipients alike. Showcasing specific offerings that are designed to keep family members in the loop regarding their loved one’s care is a great way to instill a sense of trust and make your senior living community or home-based caregiving services all the more attractive.
With Independa’s cutting-edge telecare solutions, you can do just that by empowering care recipients to maintain continual contact with their loved ones via video chat, email and social media – all through their LG Flatscreen TV with embedded social engagement and eldercare services. Contact us through our online form today to learn how to appeal to potential care recipients this holiday.
