Modern technology companies have found success in the past through marketing their products to digitally savvy youth, but these organizations will soon be missing out on a growing demographic with a healthy appetite for new technology: older adults. In a recent conversation with the Huffington Post, the executive director of The Global Coalition on Aging, Michael Hodin, called the older generation "the next frontier" for tech products.
Over 10,000 Americans are turning 65 every day, and the country will soon boast more citizens over 60 than under 16, Hodin explained. Combined with an overwhelming desire to age in place, modern technology companies face an expanding market that has largely been overlooked by product developers.
"By 2032, the over-50 crowd will spend $13.2 trillion annually, one-half of of the U.S. GDP," Hodin explained.
Technology has the potential to revolutionize the lifestyle of older adults and support both the mental and physical well-being of this population. Some of the main concerns of aging in place, such as social isolation and effective monitoring, can be addressed by advances in innovative caregiving that are already available.
Independa is committed to providing older adults with the intelligent solutions they need through integrating health, activity, safety, social and environmental needs into one comprehensive solution. Our Integrated CloudCare platform is a telecare and social engagement solution that assists older adults in their desire to age in place.
With Independa's Angela software interface, older adults enjoy a fun, intuitive and easy-to-use design that comes ready to use with larger screen fonts, higher contrast and brighter colors geared to the needs of an older user.
The Angela solution arrives pre-installed on either an LG TV, allowing care recipients immediate access to video chat, integrated health information, appointment and medication reminders, easy photo and message sharing and much more. Independa's cloud-based software solutions ensure that you have the flexibility to choose the features that are right for the user's changing needs.
