Tech industry increasingly targets Baby Boomers

In recent years, developers have largely ignored the needs of older adults, suffering under the misconception that Baby Boomers were uninterested in cutting edge technology. However, this mistaken belief seems to be fading, as the Daily Herald reports that tech industry designers are becoming more aware of the generation's significant appetite for advanced tools, especially in the field of home health care technology.

Nearly half of the adult population in the United States will soon be 50 or older, and they will control 70 percent of the country's disposable income, according to a 2012 Nielsen study. In increasing numbers, older adults are choosing to invest in new technology. Adults aged 50 or older account for more than 40 percent of Apple computers and wireless service customers, and their appetite shows no sign of slowing. 

"This notion that older adults don't love technology? That's not on older adults — that's bad technology," explained Joseph Coughlin, director of MIT's AgeLab, in May at Washington Post Live's Booming Tech conference. The Boston event was-sponsored by AARP and the Massachusetts High Technology Council.

The needs of those that could most benefit from advances in technology went ignored by the tech industry. Now, as Baby Boomers and other older adults realize how technology can support their decision to pursue aging in place, consumers can expect to see more new technology that promotes supported independence.

Of course, even as new technology in introduced, especially new home health care solutions, users will need a means of easily and intuitively managing their investments. Fortunately, Independa offers a cost-effective and integrated answer to this dilemma.

Angela™ plays a key role in helping older parents embrace technology that can benefit their later years and help them remain safe, independent and comfortable. Angela™ can also grow from an introduction to technology to a full-scale care solution when combined with Internet of Things (IoT) enabled sensors. Contact us today to schedule a demo.

Do you have any experiences with new technology aimed at supporting older adults' needs? Please share your insights with us on our Facebook page.

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