Memory care stands as the most expensive of all types of private-pay senior living. The high cost, along with an uptick in development, has led to a decreasing occupancy rate. What upgrades can communities make to assist with marketing their memory care services?
Improvements in programming
Many communities have recognized that memory care is evolving, with more advanced programming that is personalized for individuals and that focuses on the specific stages of dementia progression. In addition, more communities are involving residents’ families as key participants in developing a care plan and offering ongoing education and resources.
Programming also is evolving from a “leisure model” to a “therapeutic model,” with a focus on achieving measurable goals that improve care.
Technologies that promote engagement
Residents in memory care residences typically are around other people, but they still may feel lonely and isolated. Technology like IndependaTVe™ promotes easy interaction and engagement with loved ones. With IndependaTVe™, residents can video chat and virtually “attend” family events, and family members can check in any time.
Flexibility in daily life
Increasingly, memory care environments are reflecting the principles of person-centered care — including choice, dignity, individuality and respect. Many communities are incorporating thoughtful features into memory care, including:
- Low staff-to-resident ratios.
- Design components that make navigation easier and lessen anxiety.
- Accommodation for residents in varying stages of memory impairment.
- A safe environment that allows for healthy movement.
Optimizing the memory care environment
While memory care is costly, it also provides a unique environment for individuals suffering with cognitive impairment. By providing personalized, goal-oriented programming, technology that fosters social engagement and a high degree of flexibility for residents, memory care providers can move toward increased occupancy and maximum resident satisfaction.
While memory care is costly, it also provides a unique environment for individuals suffering with cognitive impairment. By providing personalized, goal-oriented programming, technology that fosters social engagement and a high degree of flexibility for residents, memory care providers can move toward increased occupancy and maximum resident satisfaction.
