For Senior Providers, ensuring the quality of life enjoyed by older adult care recipients is a top priority. In order to accomplish this,...
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Inside the lives of family caregivers
Even as millions of Baby Boomers are starting to explore their retirement options, as many as 25 percent of this population also has a living parent to care for. In...
To target adult children, speak to their concerns
Previously on this blog, we stressed the need for Senior Providers to start directing their marketing efforts toward adult children, many of whom are stepping in to make...
Independa CEO to speak at “Aging in Place” panel at 2013 mHealth Summit
An aging population and advancements in technology have meant that the eldercare industry is evolving from day to day. However, are Senior Providers doing enough to meet the...
Should you be marketing to adult children?
As the demand for home care and senior living communities expands with the growing elderly population, Senior Providers must become all the more strategic about how they...
