Short Term Rehab Owners Are In Trouble
It is notoriously difficult for short term rehab owners to balance what everyone wants – staff, injured adults and their children – and what everyone needs, especially when you are working with a limited budget. The balancing act becomes even harder when federal requirements and consumer wants are seemingly constantly changing and evolving.
The reality of the situation is that short term rehab owners like yourself must continue evolving and growing, lest you lose out to your competition. The question is: how do you meet these increasing demands for developing a visually beautiful and functionally suitable space?
Design Your Post-Acute Care Center Around Function First
Your short term rehab should be constructed in such a way that you’re earning a reputation for excellent patient outcomes. Functionally, your post-acute center should be outfitted with great equipment, adequate supplies, and ergonomic work spaces that help your skilled team stay healthy so they’re able to perform better.
You don’t need to replace all your equipment wholesale, but when the time comes for a replacement, ask your skilled team members their opinions on post-acute care technology and which machinery they believe will provide the best patient care to help guide your business decisions. Likewise, ask your staff about what technologies they don’t like in order to avoid wasting your money on a tool that won’t be used.
Online and Offline Design Makes a Difference
Negative space is primarily a concept discussed in the design field, but can also be applied to your physical space to make it easier for the injured adults in your care to move around and be transported more easily. Clever implementation can make the elegance of your equipment to stand out to prospects and current patients. The best part of negative space for short term rehab owners is that it costs literally nothing to implement, freeing up budget for a new building paint job, floor space renovations, and in-room decor. Use negative space to make your short term rehab look more aesthetic, and state-of-the-art.
What’s even more important than designing your post-acute center itself is making sure your online presence is visually appealing, easy to navigate, and simple to use. The grand majority of healthcare consumers conduct online research prior to visiting your rehab – that’s how they find your phone # and address, and ultimately make the decision whether or not to entrust you with the health of their loved ones.
Differentiate Your Short Term Rehab
The purpose of all this effort is to create a warm, welcoming environment where the injured adult in your care feels safe, comfortable and cared for. When you have competition in the marketplace where it’s tough to even get people through the door due to poor market positioning, though, you must first differentiate your short term rehab from all others in the community with an effective selling point.
Remember that even though it may seem like a fairly short period of time to have someone in your rehab care, your guests will begin to feel lonely without interaction within the timespan of even just a few hours. Address your guests’ needs with a smart solution like IndependaTVe™ where they can both interact with others to relieve loneliness and feel happier, and you can better position yourself in your community for why people should choose your short term rehab.
Smart Short Term Rehabs Who’ve Already Implemented IndependaTVe™
For example, let’s consider Wellbridge of Fenton in Michigan, whose amenities include IndependaTVe™. As a strong strategic step, they’ve chosen to advertise this valuable offering on their website: “Each room is provided with a personal television with skype, facebook, and internet based photo sharing capabilities to help our guest stay connected with friends and family across the world”.
Compared to other local short term rehabs in Fenton, MI such as An Affair To Remember, Fenton Assisted Living, Hartwell Assisted Living and Rockwell Assisted Living, which short term rehab would you choose for your loved one? Even though their services are all described somewhat differently, it’s easy to see that Wellbridge is the only local post-acute center in Fenton, MI to offer healthcare consumers something different – and something that they want.
Gain A Competitive Advantage
Don’t let your short term rehab stay stuck in the past – check out IndependaTVe™ to see how it can help you differentiate yourself from competitors in your community, fill more beds, and increase occupancy.
