Even as millions of Baby Boomers are starting to explore their retirement options, as many as 25 percent of this population also has a living...
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To target adult children, speak to their concerns
Previously on this blog, we stressed the need for Senior Providers to start directing their marketing efforts toward adult children, many of whom are stepping in to make...
Independa CEO to speak at “Aging in Place” panel at 2013 mHealth Summit
An aging population and advancements in technology have meant that the eldercare industry is evolving from day to day. However, are Senior Providers doing enough to meet the...
Should you be marketing to adult children?
As the demand for home care and senior living communities expands with the growing elderly population, Senior Providers must become all the more strategic about how they...
Help your care recipients stay connected this holiday season
Now that Thanksgiving has come and gone, we have well and truly entered the holiday season. But for all the merriment this time of year brings, it can also be a very lonely...
Heartfelt USA Today piece recognizes caregivers this Thanksgiving
Here at Independa, we value the work of senior providers and caregivers who have dedicated their lives to enhancing the quality of life of America's older adult...
