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In late January, pharmacy benefits HealthTech firm Capital Rx went deeper into the connected economy, partnering with the Independa healthcare, becoming the discount prescription card provider for the LG television-based remote virtual care platform.

“Capital Rx continues to effectively disrupt the prescription drug payments model, helping American consumers save millions in medication costs,” said Independa Founder and CEO Kian Saneii in a press release. “On the heels of our landmark partnership with LG and the expansion of our Health Hub ecosystem into the connected TV environment, we are proud to join forces with Capital Rx and offer our users access to the best prescription drug discount card available in the market today.”

Launched at the 2022 CES show, the Independa Health Hub Ecosystem of Healthy Offerings “provides consumers with bi-directional video communication that allows users to connect with healthcare providers, wellness services, family and friends in the comfort of their homes through their LG televisions,” according to a separate press release.

For its part, Capital Rx is getting a reputation as a pharmacy benefits management (PBM) disruptor that uses a Clearinghouse Model to itemize drug unit costs.

“Capital Rx uses NADAC prices rather than proprietary rebates off of average wholesale price or wholesale acquisition cost,” Forbes reported in February. “While Capital Rx earns a flat fee per prescription claim processed, it does not engage in secretive rebating or spread pricing. The latter is a controversial practice in which PBMs reimburse the pharmacy less than the amounts health plans or employers reimburse PBMs, and PBMs pocket the difference.”

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